Interview: Navigating The Audio Revolution
Cecilia Carloni at Net Influencer interviewed our MD Andrew Goldsmith on ‘Navigating The Audio Revolution’
Co-founded by David McGuire and Pascal Hughes in 2020, Adelicious is a network designed by podcasters for podcasters that aims to revolutionize how content creators monetize their work.
CEO Andrew Goldsmith brings to light the unique origins and ethos of Adelicious. “My two co-founders, themselves creators in audio and TV production, independently established their own podcast production companies. Their journey towards monetization led them to identify a gap in the UK market for a more bespoke, hands-on service,” Goldsmith explains. This realization spurred the creation of Adelicious, a network that embodies the essence of providing a ‘white glove’ service to podcasters, something previously absent in the market.
“Ensuring that our podcasters get a fair representation in the market is one of Adelicious’s foundational goals”, Goldsmith says. The network aims to empower creators, enabling them to thrive within the digital economy by maximizing the revenue and monetization opportunities available to them.Goldsmith continues describing the network’s unique approach: “We are invite-only, which ensures that the content we endorse and the podcasters we look after are creating content that we believe is both premium andcross-representative of society”. He further clarifies that this pursuit of quality and representation does not equate to an exclusive focus on large, established shows. “Smaller shows with incredible content and smaller audiences are just as important to us as the bigger shows,” he asserts.
Beyond the content, the attributes of the podcasters themselves are crucial. “We’re looking for drive, passion, and persistence from the talent. We’re looking for talent that is in it for the long haul”, Goldsmith explains.
Read the full interview here over on Net Influencer